The Bank’s marketing communication policy is regulated by the “Principles for the conducting of marketing and public relations (PR) activities and social communication by PKO Bank Polski S.A.” which were adopted by resolution of the Management Board in June 2022. The purpose of social communication is to build the Bank’s market position and brands, to create the expected, consistent image of the Bank, the entities of the Bank’s Group, and the PKO Bank Polski Foundation, in particular by supporting sales activities, initiating and implementing projects aimed at building brand awareness among its stakeholders as well as socially. The principles of conducting marketing activities are regulated by, by not limited to “General requirements for creating advertising messages regarding trading in financial instruments” (appendix no. 3 to the Principles). The Bank’s internal regulations concerning the principles for conducting marketing activities define the features of appropriate advertising messages, as well as the list of undesirable actions.
Social products and initiatives
In 2023, PKO Bank Polski S.A. and PKO Bank Hipoteczny S.A. granted housing loans to private individuals of PLN 21.9 billion (a 35.9% share of sales of new mortgage loans in 2023).
Since 2014 PKO Bank Polski S.A. has been involved in a nationwide initiative supporting large families: a reduced commission for granting Własny Kąt Hipoteczny (My Own Place Mortgage) housing loan to holders of a Large Family Card
Preferential student loans for students and doctoral students (the Bank offers forgiveness of a part of the loan for the best graduates). At the end of 2023, the value of preferential student loans was PLN 410 million.
exclusion The Bank has the largest network of branches and agencies of all banks operating in Poland. The coverage of the Bank’s network provides access to banking services also to people living in places where the Bank’s main competitors do not have any branches. Electronic banking is an important addition to the branch network.
Support in the acquisition of digital competence: since 2020, selected locations of the Bank offer their customers online self-service points (for persons who do not have a computer or Internet access). The Bank’s customers can benefit from self-service education in the branches (all branches) and support from a Bank employee in the use of ATMs/cash deposit machines, handling self-service transactions (in 200 branches) and Internet workstations enabling them to log in to the iPKO transactional platform (in approximately 300 branches by the end of 2023).
The Simple Communication project involves, among other things, making the messages presented on the e-banking platforms and in the product documentation more comprehensible for the Customers.
The possibility of investing in investment funds (PKO TFI S.A.) and in savings Treasury bonds, including long-term ones. The offer of ROD and ROS bonds for the beneficiaries of the 500+ programme.
The offer of educational products for children under the age of 13 and their parents. PKO Junior’s offer includes: PKO Konto Dziecka (PKO Child’s Account), Parent account (any account from the Bank’s offering with access to iPKO to operate the child’s account), Pierwsze Konto Oszczędnościowe (First Savings Account), NNW PKO Ubezpieczenie dziecka (PKO Accident Insurance for Children) (0-20 years of age), PKO Junior payment cards, as well as online services and telephone applications: junior.pkobp.pl, junior.inteligo.pl.
The Bank has been conducting the Szkolne Kasy Oszczędności (School Savings Accounts) programme in cooperation with schools for more than 90 years. It is the oldest, largest and at the same time the most innovative financial education programme in Poland. Since the revitalisation of the SKO programme in 2011-2012, more than 4.5 thousand primary schools across Poland have benefited from the programme. The SKO offer includes three types of accounts: for pupils (with online access through www.sko.pkobp.pl), schools and parents’ councils. The Bank also offers a social media platform SzkolneBlogi.pl, where over 800 schools participating in the SKO programme have their blogs. Overall, nearly 1 million children under the age of 13 have already used the PKO Junior and SKO offers (accounts for children and accounts for pupils).
In 2023, PKO Bank Polski’s School Saving Accounts programme was enriched with new educational materials and tools. The teaching tool base for SKO Teacher-Guardians has expanded to include materials on cyber security and digital hygiene (topics covered for the first time in the Bank’s educational materials). The bank also organised events for SKO TeacherGuardians and school principals. These were an opportunity to broaden horizons on technological trends, the use of artificial intelligence, the creation of digital identities in the Metaverse, discoveries in genetic engineering. Digital hygiene, the impact of the Internet and smartphones on people of all ages and the topic of long-term financial management from the perspective of children and adults were also some of the topics covered.
Other educational activities, including numerous publications on socially relevant topics such as cyber security (e.g. social engineering), finance (e.g. chatbots in banking), environmental issues (e.g. digital pollution), consumer awareness (e.g. greenwashing), personal development (e.g. PFSA’s fintech learning platform), also helped to raise the competences of SKO Teachers-Guardians. The aim of the activities was to raise awareness of the need to improve professional and personal competences and to expand knowledge on one’s own.
The Bank provided all beneficiaries with animated educational videos to support environmental awareness building and management of family finances. In addition, as many as 100 thousand SKO/PKO Junior educational publications in printed form were distributed to beneficiaries in the 2023 school year during promotional and educational initiatives supported or organised by the Bank (educational picnics, open days of banking facilities, lessons in schools and facilities, educational competitions).
In addition, for the third time, both pupils of schools participating in SKO and all those interested (including adults) were able to test their knowledge using the online SKO Knowledge Test. In total, nearly 200,000 tests were taken in all editions. The test verifies and consolidates knowledge in finance, entrepreneurship, healthy lifestyles, first aid, environmental protection and cyber security.
Senior citizens’ digital education project: internal research on the way in which seniors use remote channels and the preparation, on the basis of this research, of educational materials for older people made available in branches.
Safe online” – educational meetings across the country to raise awareness of the dangers of cyberspace and the principles of safe banking using the tools offered by the Bank. The meetings were attended by bank specialists and the Police’s cybercrime units. The aim of the meetings was to educate seniors on how to properly handle risk situations, what situations to look out for and who to contact in case of doubt.
Loans with BGK guarantee: de minimis (https://www.pkobp.pl/firmy/kredyty/gwarancje-bgk/gwarancja-de-minimis-zbgk/) and FG POIR (BIZNESMAX) guarantees (https://www.pkobp.pl/firmy/kredyty/gwarancje-bgk/gwarancje-fg-poir/)
Overdraft of up to PLN 20,000 without security (https://www.pkobp.pl/firmy/konta/debet-w-koncie/)
Credit card PKO EURO BIZNES of up to PLN 50,000 (https://www.pkobp.pl/firmy/karty/karty-kredytowe/kartakredytowa-pko-euro-biznes/)
Financing of invoices (https://www.pkobp.pl/firmy/finansowanie-faktur/)
SME working capital loan (https://www.pkobp.pl/firmy/kredyty/produkty-kredytowe/kredyt-obrotowy-msp/)
SME all-purpose loans (https://www.pkobp.pl/firmy/kredyty/produkty-kredytowe/pozyczka-msp/)
Leases (https://www.pkobp.pl/firmy/leasing/leasing-dla-firm/)
Investment loan for companies (https://www.pkobp.pl/firmy/kredyty/produkty-kredytowe/kredyt-inwestycyjny-msp/)
Mortgage loan for companies (https://www.pkobp.pl/firmy/kredyty/produkty-kredytowe/pozyczka-hipoteczna-msp/)
Faktoring (https://www.pkobp.pl/firmy/faktoring/)
Technology loan with BGK technology premium (https://www.pkobp.pl/firmy/kredyty/produkty-kredytowe/kredyttechnologiczny/)
Environmental loan (https://www.pkobp.pl/firmy/kredyty/produkty-kredytowe/kredyt-ekologiczny/)
Start-up loan (https://www.pkobp.pl/firmy/kredyty/produkty-kredytowe/pozyczka-start/)
Low-value loans granted on the basis of the customer’s declaration on income (https://www.pkobp.pl/klienciindywidualni/pozyczki/szybka-pozyczka-gotowkowa/)
Preventing financial exclusion of persons with disabilities through:
- Appropriate selection of locations (along a main pedestrian route, with access to parking spaces, accessible to persons with disabilities) and appropriate arrangement of space in the branches. In 2023, 47 retail branches were upgraded, including by increasing architectural accessibility. By the end of 2023, architectural accessibility was ensured in 759 own branches (83% of branches; in 2022 it was 784 branches – 81% of branches).
- Commencement of work on a new standard for the arrangement and upgrade of branches. The first branch upgrades to the new standard are scheduled for 2024.
- Ensuring that customers with a guide/assistance dog are able to enter each branch/agency of the Bank.
- Providing services to persons with hearing impairments and the deaf in the Polish Sign Language in every branch and agency (through a smartphone).
- The possibility of individual service adapted to the type and degree of a customer’s disability – if required, in a dedicated, comfortable and safe room.
- Adaptation of the Bank’s website, the IPKO e-banking website and the IKO mobile app for people with special needs in accordance with the international WCAG 2.1 standard at AA level.
- The Talk2IKO voice assistant: increasing the accessibility of the application to persons with manual disabilities, regular addition of new processes – it enables, among other things, voice support for persons withdrawing cash from ATMs using a card and BLIK codes, searching for transactions in transaction history, change of limits, repayment of credit card or summary of expenditure category, and checking current savings
- Expanding the range of services that are available online – including increasing the number of documents that can be submitted online regularly (among other things, documents for an application for a mortgage loan and loans for entrepreneurs).
- Development of the sales services provided by branch advisors by telephone and/or online (video chats) in all business lines, among other things, for persons with reduced mobility. In this channel one can currently submit an order to a mortgage loan and term deposits, obtain information about the status of products at the bank – balance of funds, history of operations or interest, report suspicions of fraud, apply for a cash loan, overdraft limit, credit card, car insurance, or PKO Dom, as well as obtain personalized assistance of the advisor when using the iPKO transactional platform of a Bank.
- Possibility of opening a personal account without having to visit a branch (the so-called selfie account).
- Introducing the possibility of making an appointment with an advisor at a specific time via the website – for physical meetings at the branches, telephone meetings and online meetings (video chats).
- Development of alternative forms of transaction authorization (text messages, customer screens which offer the possibility of signing an order on an electronic pad and receiving copies of documents by e-mail available in all of the Bank’s branches).
- Possibility to use online public administration services via the Trusted Profile and e-Identity and to apply for family benefits from the Social Insurance Institution (800+, Family Capital Care, Subsidised Nursery Stay, Good Start).
- ATM accessibility: at the end of 2023, 2,666 ATMs (88% of the banking network) were equipped with audio modules. Information on the location of such devices can be found on the Bank’s website and on the Dostępny Bankomat (Available ATM) interbank platform.
- Training more than 80% of the Bank’s employees responsible for serving customers in branches in 2023 in the principles of serving people with different types of disabilities and the principles of communication with such people. Access to additional information on the dedicated intranet page or by contacting the training tutors
Effect on the budget
Central and local taxes constituting revenues of the state budget and local budgets (in PLN millions)
BANK | The Bank’s Group | |||||||
---|---|---|---|---|---|---|---|---|
2023 | 2022 | 2021 | 2020 | 2023 | 2022 | 2021 | 2020 | |
Central taxes, including: | 6,848 | 4,285 | 3,348 | 3,019 | 7,304 | 4,712 | 3,464 | 3,279 |
corporate income tax | 2,294 | 1,702 | 1,508 | 1,452 | 2,426 | 1,791 | 1,526 | 1,388 |
tax on certain financial institutions | 1,166 | 1,190 | 985 | 957 | 1,231 | 1,266 | 1,077 | 1,055 |
personal income tax | 376 | 336 | 292 | 258 | 432 | 386 | 333 | 293 |
lump sum personal income tax | 2,151 | 628 | 298 | 310 | 2,153 | 632 | 306 | 311 |
lump sum corporate income tax | 14 | 39 | 26 | 6 | 15 | 40 | 26 | 7 |
value added tax | 847 | 390 | 239 | 36 | 1,047 | 597 | 196 | 225 |
Local taxes, including: | 20 | 21 | 16 | 17 | 74 | 78 | 75 | 78 |
vehicle tax | 0 | 0 | 0 | 0 | 48 | 45 | 45 | 44 |
real estate tax | 14 | 13 | 13 | 14 | 16 | 22 | 24 | 27 |
fee for perpetual usufruct | 2 | 5 | 2 | 2 | 5 | 7 | 4 | 5 |
other taxes and fees | 4 | 3 | 1 | 1 | 5 | 4 | 2 | 2 |
Total: | 6,868 | 4,306 | 3,364 | 3,036 | 7,378 | 4,790 | 3,539 | 3,357 |
Taxes paid by the Bank’s subsidiaries to the Ukrainian budget (in UAH millions)
2023 | 2022 | 2021 | 2020 | |
Total: | 1,531 | 337 | 501 | 441 |
including: | ||||
central | 1,379 | 203 | 372 | 323 |
local | 152 | 134 | 129 | 118 |
Taxes paid by foreign branches of the Bank to the budgets of the countries competent according to the location of the foreign branch
EUR | CZK | |
---|---|---|
Germany | Czech R. | |
Total: | 2 | 35 |
including: | ||
central | 2 | 35 |
local | 0 | 0 |
Involvement in pro-social activities
In accordance with its Mission, the Bank conducts activities whose aim is to have a positive impact on the society, the economy, and the environment. The Bank supports activities promoting pro-social attitudes and popularising national heritage, educational and sports projects, and actively participates in economic and industry events. The Bank and the Foundation implement projects jointly or separately in the most important programme areas in terms of image. Furthermore, the Foundation is involved in activities which are focused on social welfare, protection of life and health, and ecology.
Sponsorship activities
Objectives
The Bank conducts sponsoring projects, focusing on the following areas:
- sport – encouraging physical activity, promoting mass sports, including football (Bank’s partnership with the Ekstraklasa), and running as part of the programme “PKO Biegajmy Razem” (PKO Let’s Run Together),
- culture and art – protecting and promoting the Polish cultural heritage, popularizing high culture,
- science and education – promotion of gaining knowledge, care for education of Poles,
- innovations – supporting innovative solutions relating to IT and new technologies,
- business – presenting the Bank as a banking leader, supporting Polish entrepreneurs, promoting Polish business in the international markets, supporting the development of entrepreneurship.
Examples of support in the most important areas
Since 2019, the Bank has been the titular partner of the Ekstraklasa competition. In 2023, the cooperation agreement was extended for further seasons. The main objective of the cooperation is the development of Polish sport, including the creation of a strong professional league and the support of young football talents in Poland. Through the Partner Programme, PKO BP Ekstraklasa clubs are engaged in the promotion of personal accounts in return for a commission, which they can then use, among other things, to develop their activities. Supporters, on the other hand, have the opportunity to order an Official Ekstraklasa Card – a payment card with the crest of their favourite club. This is the only such product on the market. The Bank also develops the „PKO Bank Polski Grajmy Razem” (PKO Bank Polski Let’s Play Together) channels on social media, where, among other things, it promotes the best young players by awarding a prize for the best youth player of the month, and also implements the „Fan Couch” project, which integrates fans at every stadium in the country. Since 2022, the Bank’s customers have been able to purchase tickets for selected matches of PKO Bank Polski Ekstraklasa on the iPKO website. As part of its cooperation with Ekstraklasa, the Bank also supports e-sports games under the name PKO Bank Polski Ekstraklasa Games. In 2023, the EA SPORTS FC 24 tournament took place in the PKO Rotunda, bringing together more than 100 players. Through its cooperation with Ekstraklasa, the Bank is also involved in the „Ekstra Class Academies” project, i.e. a series of sporting events for children organised by PKO BP Ekstraklasa clubs.
In 2023, the Bank supported 21 major events, including Poznań Półmaraton (Poznań Half Marathon), PKO Białystok Półmaraton (PKO Białystok Half Marathon), PKO Rzeszów Półmaraton (PKO Rzeszów Half Marathon), Bieg Piastów, the Polish edition of the Wings for Life run, during which regular charity actions were conducted in cooperation with PKO Bank Polski Foundation.
The PKO Bieg Charytawny (Charity Run), organised by the Bank in cooperation with the PKO Bank Polski Foundation, was also held for the seventh time. Participants in 12 cities, through their activity, supported the charity’s goal of sports scholarships for children and young people. The amount of PLN 2,050,906 will be transferred by PKO Bank Polski Foundation in 2024.
The Bank also encouraged people to look after their health and lead a healthy lifestyle by continuing the stadium campaign BiegamBoLubię (IRunBecauseILikeTo).
In addition to the running events, the Bank supported yet again a series of international, indoor horse riding competitions known as Cavaliada Tour, and also promoted physical activity by supporting beach volleyball tournaments and many local sporting events.
The sponsorship of culture and art is one of the main areas of the Bank’s sponsoring activity. Inviting customers to prestigious events allows us to strengthen existing, and build new business relationships. Examples of support for cultural institutions in 2023:
- Philharmonic orchestras/operas: The National Philharmonic in Warsaw, the Warmia and Mazury Philharmonic in Olsztyn, the Podlasie Opera and Philharmonic – European Centre of Art in Białystok, the Zielona Góra Philharmonic, the Podkarpackie Philharmonic Orchestra, the Krakow Opera, the Silesian Opera, the Wroclaw Opera, AUKSO – the Tychy City Chamber Orchestra, Zamość Symphony Orchestra.
- Theatres: The Music Theatre in Poznań, the Music Theatre in Gdynia, the Music Theatre in Lublin, Kamienica Theatre in Warsaw, Banialuka Puppet Theatre, Zagłębie Theatre in Sosnowiec.
- Museums: Wawel Royal Castle State Art Collections, National Museum in Wrocław, the National Museum in Szczecin, the Central Museum of Textiles in Lodz, the Diocesan Museum in Siedlce, the Castle Museum in Pszczyna, Łazienki Królewskie Museum.
In 2023, the Bank was a partner of the Fryderyk Chopin Institute, sponsoring events such as: „Chopin and his Europe Festival”, „2nd International Chopin Competition on Historical Instruments”, „Children’s Day at Żelazowa Wola” and „Concert on the Anniversary of the Death of Fryderyk Chopin”.
In 2023, the Bank cooperated with universities and academic centres, including: The Warsaw School of Economics, SWPS University of Humanities and Social Sciences in Warsaw, or the University of Silesia in Katowice, as well as Fundacja Akademia Retoryki Igora Zalewskiego (Foundation – Oratory Academy of Igor Zalewski). The most important educational projects:
- SGH – Partners Club – a one-year partnership with the Warsaw School of Economics in a minimum of four areas: employer branding and recruitment, education and science, strengthening the capacity of SGH and community projects.
- UX Manager Master Class – the first course in Poland to deal holistically with the topic of UX management.
- The “Best Young Orator” and the “Academic Oratory Competition” – competitions promoting oratory art and the ability to effectively argue,
As one of the leaders in the financial market, the Bank participated actively in organizing congresses and conferences enabling the exchange of experience and solutions among various business environments. The events are usually attended by many of the Bank’s customers – both current customers and those the Bank is seeking to attract. Sponsorship engagement has the potential to translate into building relationships with potential customers.
Examples of the largest and most important projects with the Bank’s participation:
- Economic events: European Financial Congress, Banking&Insurance Forum, 2022 Krynica Forum, Kongres Przyszłości (Future Congress), Forum Wizja Rozwoju (Development Vision Forum), Invest Cuffs 2022, UX Poland, ESG Report – Karpacz Economic Forum, IMPACT 2023,
- Congresses and trade competitions: Retail Banking Congress, Corporate Banking Congress, Rail Congress, Aviation Market Congress, Energy Congress, European Local Government Congress, Chamber of Brokerage Conference, ForFin – Finance and Investment Forum, EY Entrepreneur of the Year Competition, Business Course Competition, Energy Transformation Congress,
- Chambers of Commerce: The bank cooperates with chambers of industry and commerce and associations that work for the benefit of local entrepreneurs. The chambers undertake a number of initiatives for the benefit of their members, organising meetings and conferences to enhance the knowledge and skills of entrepreneurs.
The Bank, being aware of climate change challenges, supports the energy transformation of Poland and reduces the negative impact of its operating activities on the environment, supports environmental education and day-to-day activities follows the principle of social responsibility.
The Bank took an active part in events promoting the development of innovations used in banking and actively supported projects which were aimed at promoting the digital transformation and the development of new technologies:
- Infoshare – the largest conference in Central and Eastern Europe focused on technology, new media and support for young companies.
- Venture Cafe – an initiative aimed at strengthening the innovation ecosystem in Warsaw; the project initiates, creates and implements platform programs, thanks to which cities become friendly ecosystems for innovators and start-ups,
- Day of Women’s Careers in IT – the fifth edition of the online event for all women who wish to enter the IT industry.
In view of the development of new technologies and the increasing involvement of many of the Bank’s units in projects relating to innovation in the broadest sense and the need to support the technological transformation of the financial sector, the Bank has been involved to a significant extent in accelerator projects:
- Fintech Poland ecosystem, whose main objective is the effective integration of the financial innovation environment in Poland,
- Accelerator greentech.ac – an accelerator programme for climate-positive startups concluded with the publication of a report on the Polish ClimateTech startup ecosystem,
- Teen Crunch – Accelerator Programme – aimed at young innovators and entrepreneurs aged 15-22 who want to create their own startup in the future.
In 2023, thanks to the partnership in the project „Let’s Singapore with PKO Bank Polski competition” – as part of the European Fintech Hackcelerator 2023, the Bank’s representatives took part in the Singapore Fintech Festival to promote the Polish fintech sector abroad.
Charitable activities
The PKO Bank Polski Foundation (the Foundation) substantively and financially supports projects of importance to the development of Poland, implemented for and in consultation with local communities, serving the purpose of building the civic society.
The scope of the Foundation’s activities is specified in the Foundation’s Statutes, while the principles of cooperation between the Bank and the Foundation are governed by the agreement. Grants awarded by the Bank were the main source of financing for the Foundation’s statutory objectives in 2023. Additionally, the Bank transfers to the Foundation a part of the profit generated on non-cash transactions with charity cards Inteligo Visa payWave “Goodness pays interest”.
The Foundation also transfers donations in kind to non-governmental organizations in the form of computer hardware and furniture withdrawn from use from various units of the Bank.
Examples of support in the most important areas
activities under the name “Aid for Ukraine (Pomoc dla Ukrainy)”, support for Single Mother’s Homes through the „Bank of Good Hearts” campaign, supply of Polish services, assistance to people at risk of exclusion, harmed and disabled in cooperation with, among others, Fundacja Dorastaj z Nami (Grow Up with Us Foundation),
protection of cultural assets and national heritage as well as support and promotion of artistic events and achievements in cooperation with, among others, the Royal Castle in Warsaw, the Bogumił Łepecki Foundation Warsaw Symphony Orchestra „Sonata”,
life and health protection and health prevention in cooperation with, among others, the University Centre for Women’s and Newborn Health Foundation, Ewa Błaszczyk’s „Akogo?” Foundation,
consolidating national awareness, protecting national heritage and shaping civic attitudes in cooperation with, among others, the Warsaw Uprising Museum and the Polish Obligation Foundation,
supporting science, education and alternative forms of education in Poland, in cooperation with, among others, the Siemacha Association and the Queen Hedvig Scholarship Foundation,
encouraging physical activity, particularly among children and young people, as well as promoting sport among people with disabilities in cooperation with, among others, the Robert Korzeniowski Foundation and the „Przemyśl” Sports Development Association in Przemyśl,
Assistance to individuals
In 2023 the Foundation provided support for 111 people – the assistance included funding for treatment and rehabilitation.
Own projects of the Foundation:
which is aimed at raising new generations of honorary blood donors. In 2023, nearly 1,500 people joined the two-day campaign in 11 cities across Poland, thanks to whom nearly 1,500 litres of blood and blood components were donated.
2023 saw the 7th edition of the charity run, taking place simultaneously in 12 stadiums in Poland. The aim of the campaign was to raise funds for sports scholarships for children and young people achieving good results in individual sports. The Foundation’s support of PLN 2 million will be provided for this purpose in 2024. The runs were followed by picnics where families spent time together in a games zone for the youngest.
a project in collaboration with the Bank, which included a charity fundraising event and the 'Art of Helping’ auction. During the auction, the rental of 11 paintings from the Bank’s collection by eminent Polish contemporary painters was auctioned, thereby raising funds for the wards of 48 Single Mother’s Homes.
a nationwide project in partnership with the Bank that aims to build environmental responsibility through community involvement in sustainable development activities.
a project carried out in cooperation with the Bank, involving the organisation of cultural events in the form of picnics in 10 regions of Poland. Each of the planned events was about a different type of art.
as part of the initiative, 1,500 LifeVac emergency kits were purchased and donated to public nurseries and children’s clubs across Poland. Rescue kits enable the airway to be cleared quickly and effectively.
a project implemented in cooperation with the Warsaw City Council for the Praga-Północ district, involving the organisation of a ball on the occasion of Senior Citizens’ Day
the aim of the project is to provide patronage for the activities of the Nie Zapomnij o Nas Foundation to provide permanent care for veterans.
a project with the Bank that aims to provide financial education to secondary school students. Students will be able to gain knowledge in: managing a household budget, setting up and running a business, principles of saving and investing money. They will be introduced to the operating model of the modern labour market and learn about aspects of corporate social responsibility.
are an initiative launched in cooperation with the Bank to organise Santa Claus meetings for the children of employees of the Bank and the Bank’s Group, as well as children from selected childcare centres and orphanages.
Volunteering
The Foundation encourages employees of the Bank to engage in campaigns for local communities. A total of 340 volunteers signed up to volunteer with the Foundation in 2023. At present, there are a total of 415 members. Volunteer assistance activities entailed involvement in projects initiated by the Foundation, such as: Eco-volunteering, 7th PKO Charity Run, “PKO for the Heroes – Help for Warsaw Insurgents”, the „Laptops from the Foundation” campaign, the „Become a Bank Santa” campaign, as well as in aid activities initiated by the volunteers themselves.
Complaints
The complaints process is an important part of building the positive experience of customers and their satisfaction from cooperation with entities of the Bank’s Group. Every complaint brought by a customer is considered individually, and every problem reported is carefully analysed and explained.
The submission of complaints or appeals by customers may take on various forms, depending on the customer’s decision: written, oral or electronic. In addition, if the customer lodges an appeal, they may arrange a personal meeting with the Customer’s Ombudsman.
The complaint handling process is conducted along two lines:
- the first line consists of units dealing with the first complaints of customers in accordance with the tasks they perform, and with reports concerning personal data protection filed by the President of the Personal Data Protection Office,
- the second line is the Customer’s Ombudsman and the Office of the Customer’s Ombudsman. They consider:
- appeals of customers against the decision of the Bank’s first line in the complaint handling process,
- customer-related reports from the PFSA and external institutions dealing with the protection of customer rights (such as: the Banking Consumer Arbitration, the Arbitration Court at the Polish Bank Association, the Arbitration Court at the Polish Financial Supervision Authority, the Municipal or District Consumer Ombudsman and the Financial Ombudsman),
- individual cases, in particular due to the significance of the reported issue.
The solution proposed by the Customer’s Ombudsman is the Bank’s final position in a given matter.
Complaints and/or appeals are handled with due care and diligence, fairly, thoroughly and as quickly as possible. The Bank’s Code of Ethics, the Principles of Best Banking Practice, the Code of Best Brokerage Practice and the Customer Service Quality Standards are applied in considering complaints.
Considering a complaint and/or an appeal involves, in particular:
- analysing and assessing its validity,
- taking appropriate steps to eliminate the irregularities,
- giving a comprehensive response.
Pursuant to the Act on the handling of complaints by financial market entities, on the Financial Ombudsman and on the Financial Education Fund, the Bank follows the principle that a response to a customer’s complaint should be formulated in a clear and understandable manner and that it should include:
- a factual and legal justification, unless the complaint is resolved in line with the customer’s wishes,
- information about the Bank’s position with regard to the Customer’s objections, including an indication of the relevant parts of the agreement or the product regulations,
- specification of the deadline within which the customer’s claim that has been accepted by the Bank will be fulfilled.
The deadlines for replying are in line with the provisions of the law, in particular with the aforementioned Act and the agreements concluded with the customers.
The Office of the Customer’s Ombudsman regularly monitors and reports, among other things, to the Operational Risk Committee and the Bank’s Management Board and Supervisory Board. The process of handling complaints is supplemented by the initiation of positive changes at the Bank.
Every unit at the Bank which considers complaints and appeals of the customers:
- analyses the reports received to identify possible irregularities, the reasons for them and the places of their occurrence and to identify possible changes to products, services or processes whose implementation would contribute to an improvement in the quality of the services provided by the Bank,
- initiates remedial or improvement measures.
The competent unit (in terms of its responsibilities and the subject matter of the initiative):
- takes remedial measures to eliminate irregularities,
- implements improvements in products, services or processes,
- provides information on the remedial or improvement measures taken and the deadline and method for their implementation to the Office of the Customer’s Ombudsman and to the unit handling the report.
This approach to the complaint handling process means that individual reports from customers lead to the implementation of solutions that are beneficial not only for the reporting person, but also for other customers.
The implementation of remedial measures is monitored by the Office of the Customer’s Ombudsman.
The Bank’s subsidiaries manage complaints on their own, and they implement and follow their own procedures for receiving and considering customer complaints. These procedures:
- have been specified in the form of internal procedures/ regulations of the entities,
- are included in the regulations and contained in the agreements with customers or
- arise from the provisions of the generally applicable laws.
Complaints are handled in a reliable and objective manner, taking into account all the information and documents related to the problem reported by the customer and in accordance with the provisions of the law and concluded agreements.
Most of the Bank’s subsidiaries are also subject to the Act on the handling of complaints by financial market entities, on the Financial Ombudsman, and on the Financial Education Fund which regulates this process in detail.
In 2023, the entities of the Bank’s Group received approx. 349 thousand complaints (352 thousand in 2022), of which over 82% were handled within 14 days (79% in 2022). Approximately 53% of all cases were fully or partly settled in the customer’s favour (56% in 2022).
Marketing communication
According to these principles, an advertising message, in particular:
- should be designed in a reliable manner, not be misleading, and should feature respect for the generally applicable laws, principles of fair trading and good practices,
- should clearly indicate the product and/or service it relates to,
- must not present benefits in a way that would diminish the significance of the costs and risks associated with the purchase of a product and/or service.
- should not mislead nor create an opportunity to mislead the customer
In addition to the Bank’s internal regulations, in its marketing communications the Bank follows:
- “PKO Bank Polski S.A.’s Strategy for 2023-2025”,
- “The Code of Banking Ethics” prepared by the Polish Bank Association as part of the Principles of Good Banking Practice,
- “Best Practices in consumer credit advertising standards” developed jointly by the Polish Bank Association, the Conference of Financial Enterprises and the Association of Lending Companies,
- “The principles for advertising banking services” by the Polish Financial Supervision Authority,
- “The canon of best financial market practices” prepared by entities in the financial and insurance sector.
When creating an advertising message, the Bank should:
- ensure the compliance of the form and content of advertising messages prepared and published with the generally applicable law, recommendations of the financial supervision authorities, market standards, good practices, and internal regulations of the Bank,
- ensure that the graphic form in the advertising message gives an average recipient the opportunity to become familiar with material information about the product and/or service advertised in this message, in particular with all information published pursuant to legal regulations and recommendations of external supervisory and control authorities,
- specify the source of the information presented if the advertising message refers to results of polls, statistical surveys, rankings, ratings or other data.
In its marketing activities, the Bank has mechanisms that prevent the creation of unethical and unreliable messages. Each time, the correctness of the communication is consulted with the units whose tasks include verifying the compliance of messages with the generally applicable laws. The ethical standards in marketing communication and the mechanisms for preventing the risk of unethical communications also apply to materials prepared at the Bank’s request by external entities (advertising agencies, event agencies).
The same standards apply to all customer groups. Each message should be formulated in a comprehensible, reliable and credible way, regardless of the customer to whom it is addressed.
Within the Bank’s Group, the subsidiaries have internal regulations which require them to design messages in compliance with ethical standards (this does not apply to entities that do not actively conduct marketing activities). These standards coincide with those adopted by the Bank. In addition, the Bank’s subsidiaries which have signed agency agreements with the Bank for the provision of marketing services to the Bank’s Group are required to apply the internal regulations on marketing communications in force at the Bank.
In their marketing activities, all of the Bank’s subsidiaries have control mechanisms to prevent the risk of irresponsible or unethical communication from the company. The marketing communication is approved respectively by a given company’s supervisory units or, additionally, in the case of companies which have signed agency agreements with the Bank for the provision of marketing services to the Bank’s Group – by the Bank’s competent units.
- GRI:
-
417-3
Communication with investors and customers
In order to maintain proper relations with all of its shareholders, the Bank has adopted the “PKO Bank Polski S.A. Information Policy with respect to contacts with investors and customers” (the policy was approved by the Management Board on 9 December 2014). According to its provisions, the overriding aim of the Bank’s information activities is to guarantee high standards of communication with capital market participants, which are a sign of respect for the principles of universal and equal access to information. As part of its information policy, the Bank takes into account the interests of all investors, provided that they are not in conflict with the Bank’s interests. The objective of the information policy is to define the mechanisms of communication with capital market participants to ensure appropriate, fair and full access to information about the Bank for all investors, without giving preference to any of them. Detailed principles of operation of the policy are described in chapter 11.2.1.
Investors’ interest in ESG issue
- GRI:
-
2-29
Investors’ interest in ESG issues in 2023 remained at levels far lower than before the outbreak of the war in Ukraine. Investors who demonstrated interest in this topic focused on the issues of the Bank’s involvement in the energy transition and the potential impact of the parliamentary elections on the Bank’s corporate governance principles.
Customer satisfaction
- GRI:
-
2-29
Retail customer recommendation and satisfaction surveys
In line with the Strategy for 2023-2025, the Bank places emphasis on improving the customer experience. The aim is to be among the top three banks according to the criterion of customer recommendation of the bank (NPS indicator). The current position is not satisfactory. The Bank has been taking a number of measures to improve the indicator. One of these is the inclusion of the bank’s recommendation indicator in the objectives of most of the bank’s units, continuing the customer-centric approach based on the principle that customer satisfaction and loyalty are central to the bank’s operations and strategy.
The Bank still conducts the following internal retail customer surveys:
- relational surveys – conducted among customers in the segments: Primary Customer, Personal Banking and Sole Proprietorships (SME), measuring the level of customers’ loyalty and their satisfaction with cooperation with the Bank, encompassing the whole of the customer’s experience,
- transactional surveys – conducted at the key points of contact between the customer and the Bank, immediately after the event, measuring satisfaction with a given interaction, which is defined in space and time, and the Bank’s NPS following the customer’s recent experience in connection with that event.
Relational surveys are carried out on a continuous basis.
Surveys using a voicebot were continued – this technique is used permanently to conduct relational surveys of customers in the Primary customer segment. In addition, a survey following a customer visit to a branch was implemented in 2023 using voicebot technology. It examines the level of recommendation of customers who purchase products and also execute various service instructions at the branch.
In 2023, surveys continued to be conducted in the iPKO transactional platform (survey embedded in notifications). The bank has also started work on launching an identical survey on the IKO mobile app. Currently, the Bank asks customers for their opinion after completing less than 100 applications and instructions (around 60 in 2022).
In total, in 2023 the Bank collected over 1.5 million surveys using various methods, including the remote channels. There are plans to further increase the number of processes monitored, especially the service processes following the purchase of a product.
Institutional customer satisfaction surveys
Institutional customer satisfaction
Institutional customer satisfaction is one of the key pillars in the Bank’s Strategy for 2023-2025 – by 2025, the Bank wants to be among the 3 top-rated banks. It measures its position in an independent, external benchmark study, which allows it to analyse customer satisfaction with its services compared to competitor banks and set targets that reflect its market position. Targets for the NPS of the institutional client can be found in the Bank’s note, notes of members of the Bank’s Management Board and key personnel related to the corporate and corporate banking area. In 2023, the targets set were met at 120%.
-
120%level of achievement of targets in 2023
Internal surveys monitoring corporate customer satisfaction (relational NPS, transactional NPS, satisfaction with individual products) are a tool used on a daily basis. The main monitored indicator, the relational NPS, was 46, which was the highest result since the beginning of the survey implementation in the corporate segment (up 5 points since 2022). High Response Rate (62%), which has been continuing for several years, is a sign that customers appreciate this form of dialogue for the Bank. Apart from monitoring the level of customer satisfaction, the Bank also conducts an in-depth dialogue with customers at every stage of the product development process – the concept of changes is preceded by the analysis of customers’ needs and previous reports, the prepared concept is verified with customers (e.g. through mock-up tests), while the implementation involves the assessment of satisfaction with the solution prepared. In the process of granting budgets for development works, the assessment of the impact of a given action on customer satisfaction is taken into account, while measures based on their satisfaction are an ongoing element of post-implementation assessment. From 2023, financial institutions that are customers of the Bank have also been included in the NPS programme, while the NPS programme for corporate banking customers will be rolled out by 2024.
In 2023, a number of initiatives aimed at improving customer satisfaction and meeting the strategic objective were launched, including changes to the onboarding process (which resulted in an improvement in the NPS for new customers of more than 20 points), the implementation of mobile authorisation and the ability to execute transfers from the mobile app (following these implementations, the NPS of the mobile app is 55), and changes to the design of the loan agreement and the lending process itself in the fourth quarter.